What are the odds that we are reaching multiple climaxes in the world of PT? Student loans, declining reimbursement, more PT students graduating every year, combined with a weak professional moat and big data all point toward a significant shift in the industry.
Add venture capital into this already volatile mix, and there’s now more fuel to combust. The entry and increase in PT venture money is somewhat surprising given the trends in industry reimbursement dynamics. Not only does it expose physio’s to unseen financial risk, but it also fuels an insidious race to a commoditization of our profession.
In an effort to battle this ongoing commoditization, some adventurous physio’s are branching into niches that weren’t on the radar 15-20 years ago. PT business models are adapting into new environments focusing on specific clienteles based on their needs, as well as the ever-growing number of physio’s specialties.
Catering to these changing dynamics, some physio’s have even built enterprises with the intent to educate other physio’s. As a result, the realm of Continuing Education has transformed into an immense mess of a financial boon.
PT ain’t what PT was. The internal dynamics are shifting, and have been shifting more intensely for the last decade.
I wonder when it will reach critical mass. Even more so, I wonder what’s on the other side of this critical mass.
When do you think this’ll happen?
What shifts in the industry have you noticed? What shifts are you expecting in the near & far future?
How are you adapting? What prophylactic measures are you taking?
How is it affecting You?
I’d love to know.